SUNNYD4YZ didn’t start in a boardroom. It started with a dad, a daughter, and a pretty simple idea:
Why can’t skincare for kids be something they actually want to use?
We’re a family that loves the good stuff — beach days, boat days, vacations, sunshine, sleepovers, and those long summer afternoons you wish could last forever.
But all those sunny days also come with something a little less exciting: taking care of your skin.
Sunscreen. Washing your face. Moisturizing. Keeping your skin feeling fresh after a long day outside.
Important? Absolutely.
Exciting to a kid? Not exactly.
So we started dreaming up something different.
Made With Kids, Not Just For Them
SUNNYD4YZ began as a project between a dad and his 10-year-old daughter.
And from the beginning, we decided that if we were going to do this, kids needed a seat at the table.
What should the bottles look like? What should the products smell like? What would you actually want sitting on your bathroom counter? What names make you smile? And, most importantly…
Would you actually use it?
Those conversations turned into sketches. Sketches turned into product ideas. Product ideas turned into names like Soleil All Day, Magic Maker, Keeping Cool, and Squeaky Clean.
Before long, our little idea started feeling like a real brand.
The Idea Behind SUNNYD4YZ
We believe kids’ skincare lives in a funny place.
Little kids have baby products.
Adults have seemingly endless skincare choices.
But somewhere in between is a generation of kids beginning to care about what they use, how it looks, and how it makes them feel.
We think they deserve products created with their skin, their personalities, and their world in mind.
That means we're focused on thoughtfully developed formulas appropriate for younger skin, while creating the kind of colorful, fun experience kids actually get excited about.
Because the best skincare routine in the world doesn’t do much good sitting untouched on a shelf.
Why We Believe in What We're Building
We’re not trying to convince kids they need a complicated 12-step skincare routine.
Actually, we believe pretty much the opposite.
Keep it simple. Keep it gentle. Keep it fun.
Protect your skin when you're outside. Wash off the day. Give your skin some moisture. Feel good. Then go do something more interesting.
We’re working with experienced manufacturing partners to develop products we would feel good about putting into our own family's daily routine. We're asking questions, testing, learning, and taking our time to get them right.
Because SUNNYD4YZ isn't just a logo we came up with.
It's something we're building together.
And if we do our job right, maybe taking care of your skin becomes less of something your parents remind you to do…
…and more of something you actually want to do.
Here’s to beach days, boat days, vacation days, school days, and every adventure in between.
Love Your Skin, Love Yourself
Kenley, Dan, and Nicole
(SUNNYD4YZ Co-Founders)